Message from the Chairman

It is with pleasure that we introduce a new brand image for the Jerneh Group which clearly demonstrates our company's core values. The new interwoven letters in vibrant colors of green and red hues represent integrity, prudence, strength and reaffirms our Group's commitments to service quality and excellence. As we move forward, the projection of a strong, clear and unified image manifested through the values of our organization will provide us with a clear direction and purpose.

This Corporate Identity Manual is compiled to ensure that a unified identity is presented at all times to our different stakeholders: from our own personnel and suppliers, to shareholders and customers as well as prospective clientele and general public. The manual allows us to speak with one voice and clearly define the benefits of the Jerneh brand and further strengthens the relationship the brand has with the industry at large.

I am confident that as we work together as partners to fulfill both our individual aspirations and company objectives, not only do we reinforce the Jerneh brand with clarity but also the values that have made us successful.

Dato' Lim Chee Wah
Chairman, Jerneh Asia Berhad